He also made presentations to big retail chains, visited smaller retailers, met local distributors and regularly sent email updates to various stakeholders. It was an unprecedented move and gave the book very high visibility considering that at that time, Tripathi was an unknown author.
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Weeks before The Immortals of Meluha hit the bookshops, Tripathi printed sample copies of the first chapter and persuaded bookshops and chains to give them away free to anyone who approached the cash counter, creating a buzz. My management background along with marketing experience helped me devise effective strategies for promoting my book. I can give you a long list of books that I think should have been bestsellers but nobody’s heard of them. Tripathi himself says: "It’s a fallacy to think that a good book sells itself. Tripathi's marketing skills and strategies have been widely credited for the success of his novels.
In the Indian market where large sales volumes of books are rare, Tripathi's books have been enormously successful. 7 million copies in print and over Rs 40 crores in sales.
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The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1. With The Oath of Vayuputras selling more than 400,000 copies even before its release, the trilogy has become a success. The third installment, titled The Oath of the Vayuputras, was released on 27 February 2013. The Immortals of Meluha and The Secret of the Nagas, the first two novels by Tripathi, have been commercial successes.Īmish's books have sold a million copies in the p of two years with a gross retail sale of Rs 22 crores. The Banker turned author of popular Shiva trilogy recently won a millon dollar for her books. He never wanted to be a writer which is very hard to believe. He worked for 14 years in the financial services industry, in companies such as Standard Chartered, DBS Bank and IDBI Federal Life Insurance, before starting his writing career.
Before being an author is journey was very different.Īmish tripathi had completed is MBA from IIM-Calcutta. Forbes, India has ranked him 85 in the 2012 Celebrity 100 list. THE IMMORTALS OF MEHULA was a surprise bestseller, breaking into the top seller charts within a week of its launch. If you have even have a little bit idea about the Indian mythology then you will surely enjoy it.Get the Immortals of Meluha.The three books collectively comprise the Shiva Trilogy. The best part is creativity, making a good fiction out of mythology. The attempt is brave, the concepts are good, the philosophical narrative is good. As one of the reviewers wrote, the author is a good story teller. The author has tried something different which makes it a good read. It is continued in the second book “The Secret of Nagas” It is Shiva’s insecurities and inner conflicts that actually make the readers believe that he is human instead of his amateurish dialogues.īut the story does not end here with this book although a major phase is completed. Excessive use of words like ‘damn’, ‘bullshit’, and ‘idiot’ in his dialogues sound plain weird with the other Sanskrit words used all over the novel. The pulp-film-hero treatment of Shiva, probably done keeping in mind the Bollywood crazy Indian audience, just feels inappropriate with the settings. The novel miserably fails in the characterization of the protagonist itself. It seems as if a complicated bollywood love story has been depicted in book. But the filmsy romance between Sati and Shiva is the biggest turn off about the book. Most of the characters are familiar as they are rooted in our mythology. At the same time, his colorful persona makes him mischievous, adding flavour to the book. He is curious, honourable and respectful. The plot of the book follows Shiva as he searches for his destiny and tries to do what seems to be right. He takes Lord Shiva and makes him into a plausible character- one with feelings and faults, with a personality and a mind that constantly reasons with logic and crafts his own Lord Shiva. But that’s exactly what Amish does in the Immortals of Meluha. It is difficult to do justice to such a phenomenon in a few hundred pages. Shiva stands for stubborn, raw energy, for passion and for strength. Lord Shiva is the most intriguing gods in Hindu mythology but I was not keen to read a book on mythology even if it was a bestseller.